Esther Reina, a Bentonville, Arkansas native, singer-songwriter, is a rising star enriching the NWA music scene. With southern roots, Guatemalan heritage and love for soulful music, she transcends genres, crafting R&B/soul, country music with flair. Starting her journey in Salt Lake City, Utah, her EP “Blue Rose” and single “Small Lake City” earned acclaim, securing play on 92.5 The Beat and performances at Utah Pride Festival and NBA All-Star Weekend ‘23. Recently showcased at Bentonville’s City Sessions Home Sweet Home Festival, Esther solidified herself as a luminary, aspiring to pave the way for more female voices. Currently, she is collaborating with local personnel to record a country EP and hopes to craft inclusive musical experiences for NWA’s underrepresented urban audience. She will be preparing for her performance at Love Letters Festival in Salt Lake City this fall and will continue to perform in NWA, develop her artistry and help revitalize her hometown’s music landscape.